Logo and Identity System for a new Bali surf brand where materials play a fundamental part, both in style and in philosophy. With every test and every adjustment, their products weave stories of friends, long talks and freedom. Launched at first for a women who surf and have an environmental conscience and looking for quality and style. From business cards to the Lookbook and web.
Even the visuals and branding were created following their motto: Intentionally designed and handcrafted in Indonesia.
Photography: Lucia Roman
Design & Art Direction: Guillermo Torres